🗺️ Context

You’ve just joined Leafine, a startup helping food wholesalers digitize their sales. The product is solid but not yet well known. There’s no playbook, no CRM filled with leads just a strong vision, a functional app, and a few pilot customers.

Your mission: Land the first 3 paying wholesale customers in Tunisia within 6 weeks.

📦 Challenge

🧩 PART 1: Market Understanding & Segmentation

You’re dropped into the Tunisian wholesale market: messy, highly informal, and relationship-driven.

1. How would you identify which wholesalers to target first?
2. What kind of signals would help you qualify whether a wholesaler is a good fit?
3. How would you collect relevant data in a market where there’s little online presence?

📞 PART 2: Prospecting & Outreach Strategy

Once you’ve built a shortlist of 30 potential wholesalers:

1. How would you reach out to them (no email, no LinkedIn, very little digital literacy)?
2. Share how you would craft your pitch to resonate with someone who still uses pen & paper and WhatsApp for orders.
3. Simulate a WhatsApp voice note you would send to a lead 30 seconds max.

💼 PART 3: Handling Objections & Closing

Let’s say one of the biggest wholesalers (20+ clients) is interested. You finally meet him in person at his depot.

He says: